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You couldn’t ask for a fresher perspective on Cannes Lions International Festival of Creativity than Damaryan Benton’s! Swipe for Damaryan’s insights on: 🟣 Community building: brands are increasingly focused on building relationships. 🟣 The creator economy: he’s not the only one “influencing” with a day job! 🟣 The Gen Z perspective on emerging marketing trends, and why they deserve a voice at industry events like Cannes. Come back tomorrow for our final “What I Scouted @ Cannes” dispatch, featuring seasoned trend spotter Emily Sundberg’s top takeaways from #CannesLions2026.