Post by XTEL

"Because the computer says so." If that's how your team explains a recommendation to a retailer, you've already lost. #Retailers are risk-averse. They want to understand the why, the business rationale, the category impact, and the margin story. #AI can generate the #insight. But a human still has to sell it. Explainability in #RGM is a commercial requirement. This came up in nearly every executive conversation we had. Full context here: https://lnkd.in/dWFtrEfV #RetailExecution #CPG #CommercialExcellence