Post by Xellia Pharmaceuticals

What does play to win look like? 🏆 It looks like a cross-functional team from commercial finance, pricing, business monitoring, and global supply chain walking away as champions of the “Light x Lovable x Implement,  Global Finance Hackathon” in Copenhagen this week. Our team, Juan Martín Ciganda, Krzysztof Duda Kristensen, Sven Oliver Lexen, Rune Thomas Staun Pallesen, David Fraga Rivera, Kasper Rosenvinge, and Mathias Sturm developed the Downstream Sales Optimizer — an AI-powered decision model that turns unused production capacity into qualified revenue opportunities by connecting production capabilities, market demand, and customer priorities. 🎯   Yes, there were technical hurdles along the way (software access and setup, we've all been there 😅). But the team had an edge: a real problem they genuinely wanted to solve. That clarity carried them through. As Rune Pallesen put it: “AI offers a huge opportunity space when it comes to solving a problem. While we had a clear vision, we also had to resist the temptation to include everything. Towards the end, we killed a lot of ‘darlings’ to ensure the solution was user-friendly and easy to understand. We’d rather have a simple solution that resonates than a complex one that only we understand.” That insight applies far beyond hackathons. The best AI solutions aren’t the most sophisticated — they’re the ones people actually use. Congratulations to the entire team. A great example of what innovation looks like at Xellia: curious people, real business challenges, and the determination to solve them together. 🙌 Find out more about Xellia: https://www.xellia.com/ #PlayToWin #AI #Innovation #DigitalTransformation #Pharma

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