Post by Würth Group

How can technology strengthen our field sales force to serve customers even better? The final video in our sales series focuses on the technologies and expertise behind real customer support: AI, digital system solutions, and specialist knowledge that create value in everyday work. 🤖 At Würth, technology is designed to free up time for what truly matters: personal contact with our customers. AI assistants such as PICO simplify everyday tasks in field sales, while ORSY system solutions digitalize storage, dispensing, and replenishment processes.⚙️ By reducing administrative effort and simplifying processes, technology enables our field sales force to focus even more on what makes the difference: personal advice, close customer relationships, and a deep understanding of individual needs. In this way, field sales remains the central point of contact and becomes the catalyst for the entire system.

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