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One in four posts is now an ad. With attention falling, a new approach is needed šŸ’” The brands driving growth right now are putting creators at the centre of their media strategy - not as an afterthought, but from the very beginning. Creator-first is becoming the new model for sustainable growth, and leaders from WPP Media and beyond explore what this means for marketers. šŸ—£ļø Pauline Gordon, Danone šŸ—£ļø Lucy Egan, 3M šŸ—£ļø Nathalie Moruzzi, WPP Media šŸ—£ļø Melanie Ropp, The Goat Agency šŸ—£ļø Harry Kent, The Goat Agency More in The Brief šŸ‘‡ https://lnkd.in/gtsKXnGr

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