Post by WPP Media

The ad industry is not observing the AI transition, it's financing it. According to our This Year Next Year forecast released today, advertising will likely be the primary economic mechanism making AI accessible at scale 📣 Global advertising is on track to grow 8.9% in 2026, an upward revision from the 7.1% we forecast in December 2025 (excluding U.S. political ads). What's changing fast: ⚡ Global ad revenue as a share of GDP has hit a record high, surpassing the 2000 dot-com peak ⚡ AI generative search could be the fastest-scaling new channel ever measured, projected to reach $100B+ by 2030 ⚡ Retail media and commerce surpassed total TV in 2025 ⚡ LATAM is forecasted to be the fastest-growing region, up 13% on 2025 The choices made over the next 24 months will shape the ad industry for the next decade - our forecast gives you the business intelligence to navigate them. WPP Media’s This Year Next Year June 2026 forecast here 👇 https://ow.ly/pBrc50Zc9GO #ThisYearNextYear #TYNY