Post by WPP Media

Name: The race to $100 billion and a balance of power in Search 🏃 We forecast the Intelligence category
Uploaded: 2026-07-01T13:00:39.110Z
Channel: WPP Media
Description: The race to $100 billion and a balance of power in Search 🏃 We forecast the Intelligence category (traditional and AI generative search) to account for 21.8% of global ad revenue in 2026. While tra

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The race to $100 billion and a balance of power in Search 🏃 We forecast the Intelligence category (traditional and AI generative search) to account for 21.8% of global ad revenue in 2026. While traditional search is projected to grow, a meaningful share of search queries now resolve in zero-click answers, and we see it tipping into decline by 2029. Meanwhile, generative search is on a different trajectory. The numbers that matter: 1️⃣ 1.9% → 39.2% - its share of Intelligence (2026 → 2031) 2️⃣ $100B+ - forecast ad revenue by 2030 3️⃣ 60% - the U.S. share of global generative search revenue in 2026 The new foundations of generative search are being built largely without dedicated advertiser input. A full look at where we're heading in our This Year Next Year forecast 👇 https://lnkd.in/gm3cm2cX #ThisYearNextYear #TYNY

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