Post by WPP Media Sweden

🔥🔥🔥LYKO selects WPP Media as their Nordic partner! Following a thorough pitch process, we are super thrilled that LYKO has chosen WPP Media as its media agency partner across the Nordics. “We were looking for a media partner with experience in and an understanding of the omnichannel business in an extremely dynamic and e-commerce-driven market. From understanding our strategy and role in the market down to the details of individual campaign recommendations. The Nordic perspective and how they choose to set up the team, as well as the creative thinking and the role of AI in all of this. Overall, WPP Media was an easy choice. We must also not forget the chemistry, and the fact that we felt we were part of the same mission right from the pitch stage. ," says Lotta Onajin, CMO at LYKO. As part of the assignment, Lyko is now plugging into WPP Media's data and tech infrastructure. Through integration with InfoSum, this enables more innovative use cases for secure data collaborations and activation such as Retail Media, while Lyko’s own platform continues to be developed. Thank you to the amazing team at LYKO for the vote of confidence! ✨✨✨✨Lotta Onajin, Cecilia Kroon, Aleksandra Dybdal-Holthe, Louise Nobel, Seve Michel, Thea Heen, Mette Martin and the rest of the gang. WPP Media Finland WPP Media Norway https://lnkd.in/d7TyZBT6