Post by WPP Media Sweden

💥Boom. We had an awesome Near Future Talks event with mingle on Tuesday. A great opportunity to inspire advertisers, explore the future of media and marketing, and celebrate our new name. A huge thanks to our fantastic global speakers Stuart Bowden and Sarah Salter who shared their wisdom on the latest mega-study out of WPP Media 'How Humans Decide' (based on 1.2 million purchase journeys) as well as the benefit of friction in the fascinating agentic world. And a shout-out to the brilliant Viveka Hansson from TV4 for sharing their journalistic vision and AI journey. 🙏🏼 And as always, thank you to our own stars Lina Lindén, Lovisa Smedberg, Fredric Thunholm and Nils Andersson Wimby. 💫 Feeling inspired? Let's channel this energy into action. Whether you're curious about turning complex data into simple, powerful growth or want to dive deeper into the 'How Humans Decide' study, send us a direct message to connect with our experts! 👇 Lovisa Smedberg, Fredric Thunholm, Nils Andersson Wimby, Elias Betinakis, Magnus Kjellberg or Erik Söderberg have got your back! 🚀 Photos by Julia Viklund. 📸