Post by Worldpanel

Ramadan 2026 brought a unique mix of faith, festivity, and external pressure for #UAE shoppers. Despite regional conflict, #FMCG demand remained resilient – but behaviour clearly shifted. Volume peaked in Q1 (+3.5%), driven by more in-home consumption and fewer, more planned shopping trips. Consumers prioritised essentials, with Food, Dairy and Home Care leading growth. The bigger story is not just resilience, but change. Growth is becoming more focused, selective and value-driven as inflation pressures build. Are you playing in the categories that matter most right now? Connect with Priyanshu Ranaa to explore how to align your portfolio to these shifts. Access the full article via the link in the comments.