Post by Worldpanel

#FMCG demand in the UAE is becoming more uneven and snacks, confectionery, soft drinks and impulse categories are the most exposed. At the same time: ➤ Price sensitivity is increasing ➤ Brand switching risk is rising ➤ Long-term confidence remains cautious, especially among vulnerable segments For brands, this creates a more complex landscape: – Blanket strategies will underperform – Targeted portfolio and pricing decisions will outperform Understanding which households are driving your category – and how their behaviour is shifting – is now critical. We’ve surveyed 1,294 main household shoppers across the #UAE to unpack where the real risks and opportunities sit for your brand. Get in touch with Karan Gupta and Shobhit Sharma to explore the findings to prioritise actions that protect both volume and value.