Post by WorkSpan

Most stuck deals in APAC don't get unstuck with a bigger discount. Wayne Li 李伟, Business Development & Partnership Director and APAC Growth Strategist, has scaled regional expansions across Indonesia, Thailand, Malaysia, and Vietnam. His take on what reps get wrong: trying to solve a trust problem with a pricing lever. In markets like Thailand, aggressive follow-up reads as disrespect. Discounts read as desperation. The deal doesn't move because the rep doesn't understand the actual block, which is rarely about price. The fix is structural. Bring in a local partner who can translate the culture, identify the real gatekeepers, and put the brand inside conversations the seller can't access on their own. Read Wayne's full playbook for unsticking APAC deals through partners: https://lnkd.in/eReeTR7y

Video Content