Post by WWD

Primark has named Keiron Birch, who has previously worked with brands including Calvin Klein, Tommy Hilfiger and Abercrombie & Fitch Co. as director of womenswear design, a new position. Birch, who has two decades of experience leading team strategies and collections from concept to creation, will sit at the helm of Primark’s fashion, footwear and accessories design teams, and be in charge of creative direction for all womenswear collections and products. Read more : https://lnkd.in/eVVQCj-B