Post by WWD

Nick Jonas is joining the Fossil Group, Inc. team. The Jonas Brothers musician has been named the watch brand’s new brand ambassador for 2025, kicking off the appointment with a campaign that debuts in the second half of the year. The campaign is said to “harness the cultural power of music,” according to Fossil. “I’ve been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me,” Jonas said. “I’m excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere.” Read more : https://lnkd.in/e4Bkt6N5