Post by WWD

The invitation for MSGM’s upcoming presentation during Milan Fashion Week came in the brand’s signature pop colors with the words: “Oh Somewhere!” The exact creative direction where founder Massimo Giorgetti will take his audience is still TBD but the brand is surely embarking on a new journey, considering its recent changes in company governance, new hires and distribution. The joint showcase of the men’s spring 2027 and women’s resort 2027 collections scheduled for Saturday at Giorgetti’s art hub Ordet is poised to offer a taste of this renewed approach, aimed at restoring the core codes of the brand and revamping its bold nature with an elevation of its proposition and perception. Read more: https://lnkd.in/err72vE7