Post by WWD

Luxury brands may be accelerating their adoption of AI, but customers are way ahead.`` That is the key finding of a new study titled “Winning Over the Customer in the Age of AI: A New Horizon for Luxury,” that found a widening gap between what the industry is building and how consumers are already behaving. The report, conducted by Bain & Co. for France’s Comité Colbert luxury association, said AI is already reshaping how luxury customers discover brands, do research and decide on purchases, well before most brands are ready to engage. Read more: https://lnkd.in/eBMEeCeE