Post by WWD

L'Oréal is tackling what it calls “the 11-minute paradox.” “We can be more demanding of AI,” said Asmita Dubey, L’Oréal’s chief digital and marketing officer, explaining it can be used to augment the consumer’s journey, as well as the marketer’s. The paradox is emerging in the consumer’s journey, she said, speaking prior to her presentation at VivaTech, the technology conference in Paris being held on Wednesday, where L’Oréal is unveiling a major collaboration with OpenAI. Read more: https://lnkd.in/eCnbvrpP