Post by WWD

French lingerie brand Maison Close is changing its name. On the heels of its acquisition of its 94-year-old peer SCANDALE revealed in January, the 20-year-old Marseille-based company said Friday the change to that name for the overall company would be effective on July 22. “This evolution marks the culmination of a major strategic step initiated by the acquisition,” the company said in a statement shared with WWD first. “Through this operation, MAISON CLOSE unites under one name nearly a century of French heritage and 20 years of contemporary development.” Read more: https://lnkd.in/eB8gpQJQ