Post by Wolt

Consumers don’t think in channels. They think in moments: I need it, I want it, I expect it to be easy. That was one of the clearest threads from day one of the Wolt Discover! Global Retail Summit in Athens. Together with 200+ retailers from across Europe, we got into the shifts shaping retail right now: consumers who expect more convenience, more relevance, more availability, and fewer reasons to wait. Wolt’s Marianne Vikkula opened the day with what it takes to win in a more demanding retail market: the basics are not basic anymore. Availability, reliability, trust and convenience are growth levers. Panos Karouzos shared what Wolt’s retail data is showing us from the front line of local commerce: shopping missions are changing, baskets are becoming more diverse, and consumers are using Wolt across more everyday needs. Those ideas came to life through the experiences and perspectives of Roman Bartisek of Ahold, Giorgos Antonakakis of Kotsovolos, and Miha Deu of SPAR. Retail Disrupted podcast host, Natalie Berg, challenged the room to think about disruption and AI not as future topics, but as forces already changing how retailers need to operate. And across the afternoon, from grocery customer experience and non-food retail growth to Wolt Ads, Wolt Drive, assortment, operations and partner stories, the conversation kept coming back to the practical work of meeting consumers in the moments that matter. A huge thank you to all our partners, speakers and teams who made day one feel so open, useful and full of energy. On to day two! #discoverglobalretailsummit #woltdiscover