Post by Wolfgang Loerli

𝗪𝗵𝘆 𝘄𝗲 𝗯𝘂𝗶𝗹𝗱 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 The last weeks have been incredibly busy. A live beta in Germany, continuous improvements to our AI recommendations, and onboarding into two accelerator programs, LvlUp Ventures and yeswetrust. The AI tech is running fast and it is exciting. In a time when anyone can build a beautiful website or app around a business idea, the harder question is whether the core of the concept holds up. Economically, and in our case ecologically too. (That is why the Solar Impulse Foundation Efficient Solution Label, which we received in March, matters to us.) For almost 30 years I helped US companies find long-term partners across EMEAA. If there is one thing I learned, it is this: international networks are built on personal, trusted relationships. No matter how big the brand is, or how much money it has available. That is exactly how we build. And it is the opposite of how it is being done elsewhere. In the US, AI agents grow fast right now on purchased data, without ever connecting to the shops directly. In Europe there is a large and underestimated challenge: respect for each culture, and a real network already in place. So today we are not only releasing an AI onboarding system (join.soort.ai) for partners at SOORT®. We are opening access to a network of trusted partners, shops, influencers, and ambassadors, supported by country managers and local affiliate companies. A strong backbone of trusted data in a closed system, built with the latest technology. One system grows on purchased data. The other grows on trust. Which one do you think is stronger? Follow us for more. Wolfgang Aaron Golbin Solar Impulse Foundation Robin Henri Joy Eggimann Stefan Kanalga Amt für Wirtschaft, Kanton Zürich Digeto Deepak Peschard Riikka Olli Olga Shavrina Anke Schmidt Malte Polzin Markus R. Kaspar Küng Arnout Vrieling Vai Robert Schlafer 🟪 Alessa Berg Top Tier Impact Maren Schlieper Nicolas Meili ChangeNOW Stefan Vogler Anneliese Sound Marc J. Flohr Fabian Deniz Flohr Yasemin Flohr Mohammed Kerraz Emma Hörnqvist Aster Loerli Laura Formosa Janine Flohr