Post by Wix Insider Magazine

3 Things You Might Not Know About This Wix Builder 👇 In our Spotlight inside Wix Insider Magazine, we sat down with Erica Montecillo to talk about building smarter websites that actually work for real businesses. Here are three things that stood out: 1️⃣ The shift from coding to clarity. Erica originally came from a computer engineering background where web development meant long hours of coding, debugging, and maintenance. Wix wasn’t a shortcut — it was a way to spend more time on strategy, UX, and results. 2️⃣ Her philosophy: websites should empower the client. Instead of locking businesses into developer dependency, she designs Wix sites that owners can confidently manage themselves — updating content, products, and pages without needing constant technical help. 3️⃣ Strategy beats aesthetics every time. A beautiful website isn’t enough. Erica builds sites structured around buyer intent, clear calls-to-action, and scalable architecture so businesses can actually grow. If you’ve ever heard someone say Wix is “just a simple builder,” this Spotlight offers a different perspective. 👉 Read the full feature in Wix Insider Magazine: https://lnkd.in/gXVgD4eE #WixInsider #WixExperts #WebDesignStrategy #WebsiteGrowth #BuilderStories #UXDesign #SmallBusinessWebsites #WixCommunity