Post by Wix

“Most companies don't attempt to build their own AI model because the path to "good enough" with an external vendor is much shorter .But "good enough" is a ceiling. We are becoming a company that doesn't just use AI. We build it. We shape it. We own it." Avishai Abrahami, Co-Founder & CEO at Wix. Wix Harmony runs on a model we built ourselves trained on two decades of website creation knowledge and real feedback from millions of users building real websites every day. Faster, fewer errors, and improving on our timeline. And Base44, which joined Wix in June 2025, just became the first app-creation platform in the world to do the same. Read the full story from Avishai → https://lnkd.in/gEYUbhjh