Post by World Intellectual Property Organization – WIPO

We all love watching sports – the speed, the power, the extraordinary moments. But behind all this, there’s something important most fans never see: innovation, creativity and intellectual property. In his message for World Intellectual Property Day, WIPO Director General Daren Tang reflects on the role patents, trademarks, designs, and copyright play in the world of sports – from helping athletes push performance further to enabling fans to connect with their favorite teams and giving companies the confidence to invest in new ideas. IP doesn‘t just change the game; it shapes it. More: https://www.wipo.int/ipday #WIPO #WorldIPDay #IntellectualProperty #Sports #Innovation

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