Post by World Intellectual Property Organization – WIPO

Name: This week, the World Surf League stops at Punta Roca, El Salvador. El Salvador's world-class waves
Uploaded: 2026-06-13T09:19:48.956Z
Channel: World Intellectual Property Organization – WIPO
Description: This week, the World Surf League stops at Punta Roca, El Salvador. El Salvador's world-class waves have always been a great natural asset. Through the "Surf City" brand, the country is turning that a

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This week, the World Surf League stops at Punta Roca, El Salvador. El Salvador's world-class waves have always been a great natural asset. Through the "Surf City" brand, the country is turning that advantage into economic opportunity for coastal communities – positioning El Salvador as a leading international surfing destination. With "Surf City," local businesses and authorities aim to attract more tourists, create jobs, and drive economic growth. WIPO has been working with El Salvador to develop a national intellectual property (IP) strategy to support the country in leveraging IP, such as the "Surf City" brand, for growth, innovation, and economic development. 🎥 Watch the full story: https://lnkd.in/ezsB8PMp #WIPO #WorldIPDay #IntellectualProperty #ElSalvador #Branding #EconomicDevelopment #Surfing

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