Post by Windmoeller & Hoelscher Group

“𝗝𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗹𝗼𝘄-𝗰𝗼𝘀𝘁 𝗽𝗿𝗲𝘀𝘀? 𝗧𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗺𝗶𝘀𝘀 𝗿𝗲𝗮𝗹𝗶𝘁𝘆.” It was supposed to be a simple, scaled-down press for the entry-level segment. Looking back at the development of the 𝗔𝗟𝗣𝗛𝗔𝗙𝗟𝗘𝗫, Head of Development Dr. Björn Feldhaus smiles. “We realized that this idea made no sense. It simply doesn’t fit the reality of modern flexographic printing. So we started all over again and asked ourselves: what kind of machine really makes sense today? What do you need in production – as a newcomer, as someone switching technologies, in a small business or a large operation?” In our interview, Dr. Björn Feldhaus talks about misconceptions in machine design, intuitive operation and why the 𝗔𝗟𝗣𝗛𝗔𝗙𝗟𝗘𝗫 even managed to surprise its own engineers. ➡️Read the full interview here: https://lnkd.in/e6qUEJMd #ALPHAFLEX #CI #FlexoPrinting #Development #MachineDesign #Printing