Post by Will Leatherman

most b2b founders are asking the wrong question about linkedin. it's not "what should i post?" it's "am i actually ready to do this?" 5 signals i use to diagnose whether a founder should commit to organic social as a real channel: > structural agility: can you ship a strong post in under 48 hours? (5+ approvers kills the motion before it starts) > founder mindset: will the founder commit 30 focused minutes/week for 6+ months? (if no, don't start) > product reality: do you have 5–10 customers who'd say nice things unprompted? (social amplifies what's true. if there's no truth yet, fix that first) > runway: can you run a 90-day test without it being a hail mary? (desperate content kills trust) > icp clarity: can you finish "i help [x] do [y]" in one breath? (if no — fix positioning first) 4–5 yeses → invest. 2–3 → start small. 0–1 → fix something else first. full breakdown in this week's newsletter.