Post by William Bruton

The marine market is changing faster than many that serve it can adapt. A new, forward looking and eco-conscious customer is emerging and they want to know more. They're buying well, once. They think of their sailing plans as projects. Time on the planet is limited, so they research deeply, make a plan and execute. Above all else, this is an experiential generation of sailors. The purchases they make are a mechanism to achieve their sailing dreams. YouTube sailors SV Delos have introduced thousands to sailing for the first time, a surprising amount have made the move to buy their own boats. My latest feature for Yachting World takes a look at how Delos made an eco-friendly re-fit and documented it on YouTube. It was well researched, carefully planned and fundamentally changed their sailing experience. It's also an insight into this new market. Each brand involved in the refit has a powerful story to tell that resonates with the latest generation of eco-conscious sailors. #sustainability #sailing #yachting #svdelos #yachtingworld