Post by Wildvertising

Welcome to Korea… It’s no surprise to most of you: generative AI has now established itself as a true creative partner. Whether in video production, imagery, voice, music, or 3D… At the agency, these tools have become an integral part of our creative process, whether it’s to explore new narrative directions or bring a concept to life. And sometimes, this exploration turns into a genuine passion. When that happens, we don’t set it aside. We nurture it, support it, provide the right tools… and follow it as far as it can go. That’s exactly what happened with Laurent’s project. Over the years, his interest in generative video grew into a personal passion, fueled in between client projects, and eventually gave birth to a fully generative short film. After winning 1st prize at the Neuralink International AI Film Festival with “TODAY”, the journey continues. Next stop: South Korea, where we’ll be joining him at the Yeosu International Film Festival with this very film. Because when passion drives a project, it often exceeds all expectations. And because this passion deserved recognition, we’ve recently made it official: Laurent is now our Senior Creative & AI Director. Congratulations to him—and good luck in Yeosu! #AI #creativity #filmmaking #passion #festival #awards #Seoul #Yeosu