Post by Wicflow

145 qualified leads. €340K pipeline. 90 days. Zero new hires. One Helsinki B2B client. We've been asked how we did it constantly - so we're breaking it down chapter by chapter, starting today. Chapter 1: The ICP rebuild. Before we touched a single email, we rebuilt their ICP from scratch. Their old "ICP" was leaking 60% of effort - here's what we found: → They were targeting "B2B SaaS companies, 50-500 employees" (way too broad) → 35% of their list had wrong job titles → Email bounce rate: 28% (industry healthy = under 5%) → Reply rate: 0.4% The fix wasn't fancy. It was painful and boring: 1. 💡Defined ICP by behavior, not firmographics Who buys from them? Not "B2B SaaS 50-500" - "Marketing leaders at SaaS who recently posted about pipeline pain." 2. 💡Manually validated the first 50 prospects No automation yet. Just human eyeballs to make sure the criteria worked before scaling. 3. 💡Built a "tier" system Tier 1 (perfect fit) got hand-written first lines. Tier 2-3 got template-based. The result of this chapter alone: Bounce rate dropped 28% → 4%. Reply rate jumped 0.4% → 2.8%. And that's just chapter 1. Following along? Drop "📚" in the comments and I'll tag you on Chapter 2 (lead sourcing) on Wednesday next week. #B2BSales #LeadGeneration #ColdEmail #AISales #SalesStrategy