Post by Whole Foods Market

"Pitch days are an invaluable opportunity for us. They allow us to meet challenger brands face-to-face, sample their products first-hand and identify where there's genuine alignment with Whole Foods Market values. Beyond the products themselves, pitch days give us the chance to truly feel the passion and love that brand founders pour into what they do — and that energy is something you simply can't capture on paper." — Karine Lachapelle, Category Merchant for Ambient Grocery, Whole Foods Market UK Our U.K. buying team is ready to meet you: The third Brand Pitch Day is officially open for applications! This quarterly, speed-dating-style programme is designed to connect emerging brands directly with our Category Merchants. Each brand gets 15 minutes to present their product, share their story and answer questions — all at our central London office. We're seeking brands that are:   → New to the U.K. market (available in Whole Foods Market US is fine)   → Locally produced in London or England (preferred)   → Not stocked in other larger retailers   → Passionate about quality and purpose Categories span grocery, wellness and beauty, beers, wines and spirits, cheese, charcuterie, deli, prepared foods, bakery, produce, meat and seafood. If selected, you'll move into further conversations with our team — with the goal of earning a spot on our Buzzworthy Bay shelves in 2026. 📌: Applications close 25 June 2026. 🔗: Apply today! https://lnkd.in/eKEmDgpr #PitchDay #TeamWFM