Post by Westgate Communications Ltd

🚀  Smashing Expectations for CII When the Chartered Insurance Institute (CII) set out to promote the benefits of membership across the insurance and personal finance sectors, LinkedIn seemed the obvious choice—targeting professionals in finance and insurance. And it did well, attracting over 400 new members through smart targeting and optimised creative.   But the real surprise? Meta outperformed LinkedIn by a mile. 📉  Meta CPA was 78% lower than LinkedIn 📈 Nearly double the CTR and almost twice the click volume 💡  The takeaway? It's not about the platform—it’s about meeting your audience with the right message, at the right time, in the right way. ✅  Messaging that speaks to real needs ✅  Creative that grabs attention and builds trust ✅  Continuous optimisation across channels This campaign was a powerful reminder: don't overlook Meta for B2C. The results speak for themselves. Martin Rouse, Business Development and Marketing Director said "The success of this paid social media campaign, delivered in partnership with Westgate Communications, has exceeded our expectations and has resulted in a significant uplift in customer engagement and member conversion, once and for all proving the power of a well-targeted, collaborative digital marketing campaign." If you'd like to see how we can amplify your offer to the people that matter to you, get in touch now.