Post by WEPA

What if every hygiene product became a climate action? That future already unfolds today. Our products deliver measurable impact on climate protection and resource conservation — and our ambition reaches further. Sustainable hygiene stands ready to shape the next phase of our industry. A key lever lies at the source: fibre sourcing. By 2030, we aim for 60% of our fibres to come from recycled or alternative fresh fibre sources. This strengthens circular economies, protects forests, conserves water and energy, and supports biodiversity. We also commit to reducing the ecological footprint of our entire fibre portfolio by 25%, across water use, energy consumption, land use, and emissions — driven by circular principles, new technologies, and strong partnerships along the value chain. Our vision: circularity as the industry standard — powered by innovation. 👉 Let’s advance sustainable hygiene together. How does circularity create value in your organization?