Post by Wella Company

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This Earth Day, Wella Company is proud to share that Sebastian Professional has been honored with two 2026 WorldStar Awards for its redesigned shampoo bottle, winning in both the Luxury and Health & Personal Care categories. With a PE (polyethylene) material layer and mix, the bottle design allows for recyclability and the use of up to 60% recycled plastic. Its optimized design also helps reduce waste and increase product volume by 12% without adding material. This approach avoids at least 19 metric tons of virgin plastic annually compared to previous versions. The screw‑on closure also enables easy refilling, while the soft‑squeeze grip and controlled dosing enhance the overall user experience These two awards celebrate how the bottle’s thoughtful design delivers both a high-end experience and measurable environmental benefits.  #WellaCompany #SebastianProfessional #Awards #WorldStarAwards #PackagingDesign #EarthDay #Hair #HairIndustry #Beauty #BeautyBusiness #Innovation

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