Post by Webinterpret

While overall traffic on online marketplaces slows down during the summer slump, mobile reverses the trend by capturing 60% of all online impulse purchases. Research indicates that 72% of consumers buy things online when they are in a good mood, a state heavily amplified by summer vacations.   Rather than waiting for planned purchases, shoppers browse fluidly on mobile, where 88% of impulse purchases are triggered specifically by an item being on sale. Additionally, limited-time offers create a sense of urgency for 64% of these buyers. For marketplace sellers, this fast-paced volume stabilizes summer revenue, even though it comes with a logistical caveat, as return rates for these spontaneous purchases run 10% higher than planned buys. Swipe through the carousel below to see how summer impulse buying changes the math for digital marketplaces. 👇 #mobilecommerce #ConsumerBehavior #ImpulseShopping #OnlineMarketplaces