Post by Webiano Digital & Marketing Agency

LINK BUILDING ENTERS ITS MOST CONSEQUENTIAL ERA AS AI SEARCH REWRITES THE RULES OF AUTHORITY Every few years someone declares link building dead. The declaration arrived on schedule when AI Overviews began absorbing Google queries and ChatGPT started answering commercial questions directly. The logic seemed plausible: if users read synthesized answers instead of clicking blue links, and if language models generate responses instead of ranking pages, then the backlink — the currency of twenty-five years of SEO — should be losing value fast. https://lnkd.in/dxPaB_5V #aisearchdiscoverability #webiano #ai #link #links #data #authority #linkbuilding