Post by Webiano Digital & Marketing Agency

HOW JURAJ SLAFKOVSKÝ BECAME A PILLAR OF SLOVAKIA’S NATION BRAND Nations spend enormous sums trying to be seen. Tourism boards buy advertising campaigns, trade agencies fund pavilions at international expos, and governments commission "country brand" strategies meant to shift how the world perceives a place. Yet some of the most effective national exposure cannot be purchased at all. It is earned by individuals who succeed on a global stage and carry their country's name with them wherever they go. For Slovakia, a nation of fewer than five and a half million people, few individuals embody that earned visibility more clearly than ice hockey player Juraj Slafkovský. https://lnkd.in/dTfADAgJ #brandpositioningauthority #webiano #slafkovsky #jurajslafkovsky #juraj #country #player #slovakia #slovak