Post by The Weather Company

We're proud to team up with NASCAR to take the uncertainty out of race day, using hyperlocal, real-time weather data and insights to optimize logistics and fan experience. A delayed race creates a chain reaction across thousands of people, from broadcast windows to local law enforcement to the safety of drivers, crews, and fans. With weather intelligence woven into every stage of the planning process, NASCAR’s operations team can make faster, more confident scheduling decisions, knowing exactly what the sky will do down to the minute and mile. Last weekend, we sent our team (pictured here) to Talladega Superspeedway to see the partnership in action, while providing fans with access to the same real-time insights powering race day through The Weather Channel app.  Read the full story in Forbes by Greg Engle B.A.Sc., MS on how The Weather Company and NASCAR are turning weather from a surprise into a strategy: https://lnkd.in/eUbWwRPz