Post by The Weather Company

Today marks the official start of the Atlantic hurricane season. June is typically a quieter month, but it still brings early activity, often forming closer to the Gulf, Caribbean, and U.S. coast. When a hurricane does hit, it doesn’t happen all at once. Power goes first, then communications, then transportation slows and supply chains begin to lose coordination across entire regions. By the time landfall happens, much of the response is already underway. Early-season conditions can add another layer of variability, making preparedness even more important. Preparedness is increasingly defined by proactive decision-making. The most expensive operational decisions typically happen in the 72 hours leading up to landfall, when organizations act quickly: repositioning utility crews, adjusting logistics routes, moving high-demand inventory, preparing backup infrastructure, and updating staffing plans. After that window closes, flexibility drops and the focus shifts from preparation to response. That’s why timely, precise, actionable weather data matters. The Weather Company provides the weather intelligence organizations need to make better decisions earlier and stay ahead of impact. Learn more about this year’s hurricane season: https://lnkd.in/dWfy5T-F

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