Post by Manyone

Why do some products become cultural icons while others fade into oblivion? Anton Boman, Global Strategic Design Director, believes the answer isn’t functionality – it’s about how they make us feel. Designing for this means going beyond features and functionality. It’s about tapping into what makes us human: our desires, aspirations, and the emotions that drive our choices. 📹 On June 4, tune into our webinar for a conversation about how emotion and identity are shaping the next generation of iconic products. Register today: https://lnkd.in/efneKevS ✏️ Curious to dive in deeper? Read Anton’s perspective on how to build truly iconic products: https://lnkd.in/gfmrrUcJ #Digital #ProductDesign #Design #Tech #IconicProducts #Webinar