Post by AMS

Despite strong brand recognition, HVAC Technicians didn’t feel a strong sense of "belonging" to the company’s culture. A complex application process and a passive market made talent acquisition challenging. 💡 The AMS Solution To implement an authentic, hero-focused value proposition that replaced traditional industry jargon, AMS focused on the following key pillars: - Research-Led: We conducted 12 focus groups to tap into the "fixer" pride that Technicians feel. - Strategic Talent Value Proposition: We rebranded roles as "elite agents" on a mission and deployed this messaging via Spotify, social media, and digital-out-of-home platforms. - Tech-Enabled: We simplified the candidate journey by creating a bespoke landing page and utilizing "Tech Ambassadors" for instant engagement. The Impact - 50% faster time-to-offer. - 66% increase in application flow. - Global Reach: Applications from 34 countries and a massive boost in brand awareness. 🔎 Learn how we strengthened brand perception in key markets with a scalable strategy and clear ROI: https://lnkd.in/eUCSfcY6 This is people powered partnership. #Hiring #Leadership #Recruitment #TalentAcquisition #RPO #CHRO #EmployerBranding

Video Content