Post by Wealthfront

Coachella fomo? Here’s the grand total for the true cost of the upcoming festival weekend (and it doesn’t even include the cost of designer outfits 👀). While there’s nothing inherently wrong with shelling out for a buzzy music festival or a luxury trip, the high price tag reflects a broader trend. People are increasingly willing to stretch their budgets for “can’t miss” experiences. Hyped up events like Coachella offer instant gratification, even if recurring Buy Now Pay Later (BNPL) payments weigh down cash flow months later. Whether it’s for social clout or genuine enjoyment, spending on once-in-a-lifetime experiences is increasingly valuable to Gen Z and younger Millennials, especially as traditional financial milestones (like buying a house) feel more and more out of reach. So is it worth it? – Disclosures: Investment management and advisory services are provided by Wealthfront Advisers LLC, an SEC-registered investment adviser. © 2026 Wealthfront Corporation.