Post by Waypoint

Waypoint’s very own Matthew Lacey has been predicting the convergence of the traditional entertainment world and the brand world for a number of years. With the news a few weeks ago that SISTER is taking a majority share in After Party Studios (advised by the Waypoint team), we’re seeing Matt’s prediction come to life and the future of entertainment building before our eyes. For more on why this deal is so significant, not just for the world of entertainment, but for brands more broadly, read Matt’s in-depth piece here. https://hubs.li/Q04mhdQb0