Post by Wavemaker Australia & New Zealand

At WPP Media, our advanced data, tech and AI-powered capabilities continually push boundaries, enabling us to unlock new opportunities for our clients.   That’s why we’re thrilled our recent campaign for L’Oréal, has won the 2025 JCDecaux Programmatic Campaign of the Year award!    The Garnier ‘Vitamin C Daily Tinted Fluid’ campaign focused on turning SPF into a daily habit, by pairing the skincare benefits of Vitamin C with SPF50+ protection. Leveraging the use of real-time audience optimisation and live weather data, the Programmatic Digital Out-Of-Home campaign reinforced the message that SPF is important every day, whatever the weather.   A huge congratulations to the L’Oréal team for this fantastic recognition! We are so proud of this standout work for driving Limitless Growth and measurable outcomes. #LimitlessGrowth #ProgrammaticCampaignoftheYear Peter Vogel, Aimee Buchanan, Ian Edwards, James Hier, Daniel Mitchell, Philippa Wainiqolo, Shivani Maharaj, Ryan Menezes, James Lambert, Hannah Elsbury, Josh Fithall, Matt Hofmeyer, Penny Gordon, Brady Arlt, Jacqueline Ingram, Kristy Kinzett, Nick Brignell, Justin Arlt, JCDecaux Australia, WPP Media Australia & New Zealand