Post by Wavemaker Australia & New Zealand

The Wavemaker team is channelling their inner New York ‘It Girl’ energy, with Redken ANZ’s new campaign ‘A Manhattan Night Out’ launching last week. In partnership with Broadsheet Media, venues across Melbourne and Sydney have created limited edition drinks and dishes designed to channel late-night NYC energy, no passport required! Supported by a full ecosystem approach, Broadsheet partnership and amplification across multiple social platforms, the campaign builds brand relevance and interlaces Redken with the New York ‘It Girl’ image. Bespoke cocktails and tasters will be flowing from March 16 to 28 at the following venues: - Sydney: Earls Juke Joint, Maybe Sammy Sydney - Melbourne: Bouvardia Melbourne, Death and Company Aus Read more about the campaign launch here: - Melbourne: https://lnkd.in/g8bmJrWb - Sydney: https://lnkd.in/gi8rajjc #ANightOutInManhattan #RedkenProANZ #PositiveProvocation Photo credit: Anastasia Fua (Image 1), Arjun Sohal (Image 2) Peter Vogel, Ian Edwards, James Hier, Daniel Mitchell, Philippa Wainiqolo, Shivani Maharaj, Daniel Isaac, WPP Media Australia & New Zealand