Post by Wärtsilä

𝐂𝐫𝐢𝐬𝐢𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: 𝐖𝐡𝐞𝐫𝐞 𝐓𝐫𝐮𝐬𝐭 𝐈𝐬 𝐁𝐮𝐢𝐥𝐭 𝐔𝐧𝐝𝐞𝐫 𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞 Minna Sundelin works as Crisis Communications Lead in Wärtsilä’s External Communications team, helping protect the company’s reputation when it matters most. Her work focuses on supporting teams when complex issues emerge or situations escalate, helping the organisation navigate fast-moving developments with clear, responsible, and timely communication. It’s a role defined by collaboration, sound judgement, and trust, often under significant time pressure. What Minna finds most energising is the teamwork. Crisis communications bring together experts from across the organisation, often working with limited information and rapidly shifting priorities. “I enjoy the challenge, the variety, and the teamwork involved, and  at times also the intensity that comes with fast-moving situations.” No two cases are the same, and decisions must be made quickly, responsibly, and with long-term impact in mind. Minna was drawn to this role not only by the professional challenge but by Wärtsilä itself. The company’s ambition to support the decarbonisation of marine and energy strongly resonated with her, as did Wärtsilä’s reputation and purpose. She wanted to work in an environment where communications play a meaningful, strategic role in supporting responsible business. Earlier in her career, Minna worked in environments under intense public scrutiny. These experiences have reinforced the importance of preparation, clarity, and sound judgement when navigating crisis situations. Trust is often built under pressure. In complex crisis situations, identifying the right course of action requires open dialogue and close cooperation across the organisation. “Experiences like this have helped me grow professionally,” Minna says. “Being part of a team that shares responsibility and stands behind its decisions strengthens judgment and builds confidence. For Minna, those moments underline what truly matters in crisis communications: openness, trust, collaboration, and mutual support. They’re not nice-to-haves, they are essentials. Her advice to girls and women considering similar paths is simple: Be bold to pursue new challenges. 𝘛𝘩𝘪𝘴 𝘴𝘵𝘰𝘳𝘺 𝘪𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘞𝘰𝘮𝘦𝘯’𝘴 𝘋𝘢𝘺 𝘴𝘦𝘳𝘪𝘦𝘴, 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘢𝘯𝘥 𝘶𝘯𝘪𝘲𝘶𝘦 𝘳𝘰𝘭𝘦𝘴 𝘵𝘩𝘢𝘵 𝘴𝘩𝘢𝘱𝘦 𝘞ä𝘳𝘵𝘴𝘪𝘭ä’𝘴 𝘪𝘮𝘱𝘢𝘤𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦𝘮. 𝘛𝘩𝘦𝘴𝘦 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘴𝘩𝘰𝘸 𝘩𝘰𝘸, 𝘣𝘺 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘰𝘶𝘳 𝘴𝘬𝘪𝘭𝘭𝘴, 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘢𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘸𝘦 𝘩𝘦𝘭𝘱 𝘰𝘵𝘩𝘦𝘳𝘴 𝘴𝘶𝘤𝘤𝘦𝘦𝘥 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘦 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴 𝘧𝘰𝘳 𝘸𝘰𝘮𝘦𝘯 𝘢𝘯𝘥 𝘧𝘰𝘳 𝘢𝘭𝘭. #IWD2026 #GiveToGain #WärtsiläCulture #FuelYourPower