Post by Warner Music Group

Welcoming Sureel AI to WMG 🤝 This acquisition advances WMG’s mission to ensure that artists, songwriters, and rightsholders benefit wherever and whenever their work is referenced in AI-generated works or in the training of AI models. “AI powers a large fan engagement and value creation opportunity for our industry, while making the human provenance of music more important than ever. Bringing Sureel into WMG strengthens our capability for protection, control and monetization and ensures that the creative community remains in control of its intellectual property, name, image, likeness, and voice. We look forward to working with Tamay and his team to advance all of their incredible work.” - Robert Kyncl, CEO, WMG Read more: https://lnkd.in/eAhv9AAf