Post by Walmart

Today, we announced an agreement to acquire Vibe.co, a self-serve connected TV advertising platform built to simplify streaming TV advertising. By bringing Vibe.co's self-serve CTV platform together with Walmart Connect’s commerce audiences, closed-loop measurement, and growing media ecosystem, we aim to make CTV easier to plan, launch, optimize, and measure for advertisers of all sizes. This agreement reflects our continued investment in more accessible, measurable, and full-funnel commerce media solutions. Learn more: https://walmrt.us/4eWuCz4