Post by Wageningen Social & Economic Research

Our fear of pushback may be the biggest obstacle to the protein transition.   In the debut edition of our newsletter, Marleen Onwezen (Sr. Researcher in Consumer Behaviour & Special Professor) unpacks the Resistance Myth: why pushback is overstated, temporary, and often a sign that meaningful change is actually underway.   Every two months, we explore the forces shaping food systems, policy, and everyday behaviour, providing science-based insights from social and economic research.    📩 Subscribe here to get the full edition and future insights delivered to your inbox: https://lnkd.in/edJx2Epn   What do you think: is consumer resistance the real barrier, or do we underestimate people's willingness to change? 👇   #ProteinTransition #FoodSystems #BehaviouralChange

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