Post by W Communications

Hellmann's has revived one of Britain's most memorable TV talent-show moments by reuniting Ant & Seb with Honey G for a tongue-in-cheek "Eggs-Factor” campaign. Building on the momentum of its Sweet Sandwich Time platform, the new social-first campaign taps into the enduring popularity of Sweet Caroline, which research commissioned by Hellmann's found is Britain's favourite sporting singalong, with almost half (46%) of Brits naming it as the nation's top anthem. The campaign reminds consumers that Hellmann's mayonnaise makes sandwiches taste 'so good, so good, so good' as it searches for the next voice of  Sweet Sandwich Time. So good to be amplifying this campaign – which has already generated impressive engagement across social media.

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