Post by Vurvey Labs

ICYMI: Jim Stengel, former CMO of P&G, recently called synthetic research and audiences “one of the most exciting applications in our industry of AI” in conversation with Yannick Bolloré of Havas. “It’s going to make us smarter, faster, better,” he said. They were discussing Neuroverse, a Population Vurvey Labs built in partnership with Havas to better understand neurodivergent audiences, including people with autism, ADHD, dyslexia, and other cognitive differences. Imagine if your team were able to bring real human perspective to ground “synthetic” research? It’s not synthetic, it’s surreal, and exactly what Vurvey’s People Model empowers your teams to do. Human understanding at the speed of AI. Check out Jim’s interview with Yannick Bollere from Havas on The CMO Podcast with Jim Stengel. #AIPoweredByPeople #AgenticMarketing #HumanAI #simulations #AIPopulations